1948-1949 Ford Preferred Dimmer Switch Ds37 on 2040-parts.com

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Saab calls off deal with Chinese automaker

Saab parent Spyker Cars NV said Thursday that a strategic partnership deal with China's Hawtai Motor Group that would provide cash to help Saab turn around its business has been terminated. As a result, Saab may enter into a new strategic partnership with Hawtai or another Chinese party on manufacturing, technology and distribution in China, Spyker said in a release. "Since it became clear that Hawtai was not able to obtain all the necessary consents, the parties were forced to terminate the agreement with Saab Automobile and Spyker with immediate effect.

Skoda reveals 2013 model offensive & extends new Skoda badge rollout

Skoda has revealed it is to launch six new models during 2013 and is also busy extending the rollout of its new badges across the Skoda range. Skoda has laid out its stall for 2013 early on, with a graphic posted on their Facebook page revealing new model plans for 2013 – all six of them. First out of the gate is the 2013 Skoda Rapid – which arrives this month – followed by the Skoda Octavia Hatch in March and the Octavia Estate in June.