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2011 Michelin Challenge Bibendum

This year marked the 11th running of the Michelin Challenge Bibendum. For those not familiar with the concept, the Bibendum aims to tackle the prolific issues facing the modern motorist, namely CO2 emissions and fuel consumption. Billed as a forum, the five-day event aims to bring together a variety of sources, manufacturers and suppliers to debate on future mobility.

Bugatti Veyron Super Sport gets its Guinness World Speed Record back

According to Guinness at the time, putting a limiter on a production car changed the Veyron and made the record invalid. But it seems Guinness has had a rethink. From originally stating that “…as the car’s speed limiter was deactivated, this modification was against the official guidelines” they have now decided that doesn’t matter any more because Bugatti hasn’t changed the Super Sport in any other way.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.