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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Range Rover: why it is already battling Bentley

Land Rover is already planning for the 2016 arrival of Bentley’s new SUV – and intends to make the Range Rover even more exclusive and expensive in order to do battle. “We are benchmarking Bentley quite closely,” admitted Range Rover vehicle integration manager Lynfel Owen. “The gap to the (expected £150,000) Bentley and today’s Range Rover (£71,310-£98,430) leaves lots of margin.” Why Rolls-Royce, Bentley, Aston Martin and Jaguar are going SUV crazy Bentley SUV production confirmed Already, Land Rover has rolled out the new Long Wheelbase Range Rover and, next year, will launch a super-exclusive Autobiography Black trim line, with twin rear massaging captain’s chairs, electric business tables and champagne chiller.

Bentley plots new models

By Georg Kacher Motor Industry 28 November 2006 09:00 Bentley's replacement for the Continental family is likely to be constructed of aluminium, to cut weight and transform the dynamics. Engineers are already pondering the new model range, although it's a few years away. The replacement must maintain Bentley's stellar growth rate.