1949-1956 Vintage Automobile Armstrong Rhino-flex Wheel Tire Tube Nos Chevy Ford on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Concept Car of the Week: Suzuki GSX-R/4 (2001)

Christmas is over. You ate kilos of chocolate, you opened your socks and your fancy gadgets, but let's be honest, deep inside you miss the times toys waited for you under the tree. But who said toys were only for kids?

Ford gains ground in customer perception

The Ford brand gained ground in consumers' minds this year as Toyota slipped, though the Japanese juggernaut still leads the pack by a slight margin. Over the last two years, Ford climbed 35 percentage points while Toyota dropped 46 percentage points, according to the latest survey from Consumer Reports. During this time, Ford (144) moved within three points of Toyota (147).