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Chrysler unveils new ads to follow 'Halftime in America' campaign
Fri, 30 Mar 2012A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.
2013 Ford Fusion gets stop/start as $295 option
Mon, 16 Jul 2012Ford Motor Co. is bringing its Auto-Start-Stop system to the United States, the first time it has offered the system in this country in a nonhybrid application. The $295 option will be offered only on 2013 Ford Fusions powered by a 1.6-liter, four-cylinder EcoBoost engine, which Ford predicts will be the top-selling Fusion engine.
BMW: Carbon fiber goes high volume in 2013
Tue, 12 Jul 2011BMW AG plans to begin high-volume production of carbon fiber parts in two years, making it a strong contender to be the first automaker to move beyond limited-edition use of the exotic material. But Daimler AG, which has taken steps aimed at making carbon fiber parts in 2012, is among the automakers racing toward the same goal. In 2013, BMW will start building the i3 electric car, a vehicle that features a passenger cell--the protective shell around the passenger compartment that ensures the integrity of the vehicle in a crash--made of plastic reinforced with carbon fiber.