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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

2013 Mercedes SL gets AMG Sport models

It’s not much more than a year since the new Mercedes SL arrived, but that’s not stopping Mercedes UK giving the range a bit of a makeover for 2013 / 2014. Both the SL 350 and SL 500 get a bit of an AMG makeover with the arrival of the AMG Sports Package for the SL range. That means a set of 19″ AMG alloys, lowered sports suspension, AMG body kit with new front and rear aprons and side sills, better brakes on the SL 350 and a boot lip.

GM to slash global vehicle platforms by more than half, to 14, by 2018

General Motors says it will cut the number of vehicle platforms it uses globally by more than half over the next decade, in a bid to reduce complexity and save on product-development costs. “More of our components will be common, and more of our vehicles will be on global architectures,” GM CEO Dan Akerson told analysts on Tuesday. His remarks came as GM kicked off a series of presentations online, billed as its 2011 Global Business Conference.