1952-53 Mercury Emblem Ring on 2040-parts.com

BMW ‘Jump for Joy’ Video – the Audi dig.

BMW's latest Jump for Joy Video We’re still not too sure about BMW’s ‘Joy’ campaign. I know we all have to love fluffy bunnies and have nightmares about climate change, but can’t we leave that to car makers like Reva or even Tesla? Do BMW – The Ultimate Driving Machines – have to go the ‘Green Guru’ route?

Concept Car of the Week: Bertone BMW Pickster (1998)

The creation of new niche products is an ongoing process for car manufacturers and sometimes combining different segments into one can provide a popular solution. Nowadays, all these mongrels are usually categorised under the same label ‘Crossover', which doesn't mean much anymore a part perhaps for an artificial off-road appearance. But back in America's sixties, the combination of a pick-up's functionality with the style and driving performance of a sports car became so successful that it created a whole new segment.

Mazda6 preview

Mazda's redesigned Mazda6 (known as the Mazda Atenza in Japan) will make its debut at the Frankfurt Motor Show next month. The new car is an evolution of the original model's front face, bringing forward modern design elements and smoothing out the features for a more streamlined and aerodynamic look. With pronounced front wheel arches and simple shut lines, the car continues along Mazda's styling theme first seen on the Mazda2.