1952 Edmunds Hi Speed Performance Equip Popular Mechanics Article Brochure Rare! on 2040-parts.com
Frankfort, New York, US
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"SOUP UP YOUR CAR?" True Genuine Vintage Circa 1952 Eight Page Sales Brochure for Eddie Edmunds HI-Speed Power Equipment. Back in the day if you were a business that was fortunate to have a POPULAR MECHANICS Article done, you could use the article to further sales by distributing it as a Sales Brochure. Eddie Edmunds took full advantage of the article that came out in the September 1952 Issue of Popular Mechanics by not only distributing the favorable article to propective customers but also attaching his 3 Page Price List to the back of the article. Quite interesting marketing that I have never seen done before but for large Car Manufacturers like Ford or American Motors. This usually involved a favorable review or test-drive of one of the cars. I have never seen this type of marketing done for a private business, it does indicate the popularity of Edmunds' Products back in the "Hey Day". Scarce Unique Sales Brochure. There is only one thing more scarce than finding Edmunds Hi-Compression Aluminum Heads and Dual Intakes and that is the Sales Brochures for them! Extremely Scarce to find. I know Literature dealers that have several tons of auto paper but they do not have this piece. Excellent Condition. Measures 8.5" x 5.5". Eddie Edmunds was a High Performance Expert that was way ahead of his time back in the early 1950s. Performance Historians will probably debate a lot on the Edmunds Legend which is shrouded in mystery as so little is known. From what little I know, it goes like this. Eddie Edmunds' foresight was not with the racer but with the regular "Joe" who purchased ordinary cars of the time such as Hudson, Packard, Nash, Lincoln, Mercury, Lincoln, Kaiser Frazer and all other Domestic Makes. He wanted to fit brand new cars with his products which basically consisted of three major components of the engine: Dual Carburetor Intake, Hi Compression Heads and Bird Bath Style Air Cleaners to match the carbs. He secured a loan with the Federal Government with which he purchased a large warehouse on Stoner Avenue in Los Angeles. Despite the Stoner Avenue location, Edmunds primarily used a Valley Stream New York Address on most of his sales brochures. It is rumored that Edmunds employed up to 50 workers during this "Hey Day" and cranked out his products. There are documented photos that show Edmunds standing along stacks of aluminum heads during this time. His wife at the time was a graphic artist who was most likely involved in the production of these Brochures which were quite unusual back then. The sad part of the story is that Edmunds, although ahead of his time, was also out of time. He defaulted on the government loan and went bankrupt. By 1959, he had totally disappeared from the Performance Equipment manufacturing altogether. In fact from 1959-1969 (his death), no one really knows anything about the man. It is particularly sad to note that this was a guy that should have enjoyed a dynasty like the Iskendarians and the Edelbrocks, but did not. Many surmise that his products did not meet the quality and/or government specs and others felt that his reported lifestyle of booze and women did him in, or maybe it was a combination of both. It is reported that his inventory was either sold off or melted down for scrap. Today it is extremely scarce to find an Edmunds intake or head. If you do it is usually for large money. Many Speed shops that have them actually use them as wall hangers as opposed to putting them on engines. Very Clever Advertising. Please note that I will be listing several other Edmunds sales brochures that for cater to specifically owners of Ford Lincoln/Mercury, Kaiser Frazer, Packard, Nash, etc. I have recently come across what may actually be the best (and perhaps most complete) Edmunds Sales Brochure Collection in existence. I will running each individually to cater to each marque. Edmunds was a creative marketeer as the brochures show. He extensively used bar graphs, color, artist drawings of his products, emotion-filled faces, a B&W Photo of himself, as well as the Edmunds "Coat of Arms" on almost all of his Brochures. This is a Rare Collectible. A Nice addition to any early Hi-Performance Memorabilia Collection. It is fresh to the market and hasn't been hauled back & forth to Hershey or Carlisle 14 times. Shipping is flat rate envelope for $5.25 anywhere in the U.S.A. Additional will be required for shipping outside the USA. Thanks for checking out our eBay site. We list thousands of different car collectible items weekly and drive old iron daily. Save $ with combined shipping on Multiple Purchases!
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