1953-1961 Oldsmobile Chassis Parts Catalog 58 57 56 55 on 2040-parts.com

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Build your Mini Cooper Hardtop

We suspect that your initial inclination upon the discovery of a new model's configurator is to throw gobs and gobs of equipment at a car to see just how high the price will go. After all, that's what we tend to do. It's especially satisfying with German automakers — notably Porsche and BMW — who seem to have turned option pricing into something bordering on absurdist theatre.

Mitsubishi Evo X 2010 Updates

The Mitsubishi Evo X has been updated for 2010 in Japan But these updates to the Evo X are so small and insignificant they hardly constitute an update at all. Mitsubishi has added slightly beefier side skirts and lower weight plastics for the front. Lower by all of 3.5 lbs.