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Lincoln's big ad is a FAIL, LOL, OMG

The automotive punditsphere mocked Lincoln's "Steer The Script" campaign when it was announced, in typical teaser form, a few months ago. Well, here it is -- what's essentially the culmination of Lincoln's hopes and dreams; its big comeback splash to the largest American audience of the year, distilled into a breathtaking work of staggering incompetence. Sometimes, the pundits are right.

Suzuki Swift Plug-in Hybrid at Tokyo

The Suzuki Swift Plug-in Hybrid Latest to announce their Eco offering is Suzuki, with the Swift Plug-in Hybrid. Principally designed to be an electric car, the Swift plug-in also has a small petrol engine which, when the charge in the lithium-ion batteries is depleted, kicks in to recharge the batteries, rather than drive the car. This is similar to the system implemented in the Opel Ampera and the Jaguar XJ Limo Green with the Lotus Range Extender setup.

2012 Paris Motor Show | Mondial de l’Automobile 2012 à Paris: Preview

September 29th 2012 sees the start of the Paris Motor Show – one of the biggest auto shows in the world. We’ll have all the news and reveals here on Cars UK. The Paris Motor Show -  Mondial de l’Automobile 2012 à Paris – is one of the most important shows on the auto calendar, and the 2012 show promises to be a cracker.