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Changan opens new European Designing Center in Turin

Changan celebrated the opening of its European Designing Center in Turin, Italy, last week as part of its celebration of the historic company's 150th anniversary. An audience of VIP guests and press were given grand tour of the new facility located in Rivoli near Turin after an opening ceremony filled with the pomp and pageantry we've come to expect from the Chinese car industry. The new 11,000 square meter European Designing Center is Changan's latest move to grow its business globally, having already established research and development centers at five Chinese locations as well as in Detroit USA, Nottingham UK, and Yokohama Japan.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Concept Car of the Week: Nissan ARC-X (1987)

In the mid to late 1980s Japan's car industry was booming and with it its confidence. No longer satisfied with producing brilliantly engineered but worthy cars, Japanese manufacturers had ambitions of taking on the Europeans in the luxury market. Nissan made its intentions clear at the 1987 Tokyo motor show with the ARC-X concept.