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Royal College of Art show 2014: the concept cars

By Tom Gregory Motor Shows 20 June 2014 14:54 One of the world's top automotive design courses has revealed 12 cars of the future, penned by wannabe designers who could be working on production cars soon. Graduate students at the Royal College of Art in London were asked to create cars of the future, with a focus on sustainability and striking a real emotional chord with consumers. Read on to find out more: warning designer imaginations are on the loose...  Virtuous - the honest EV by Daniel Quinlan Quinlan's chunky two-seat electric car builds on the freedom of using EV power compared with a traditional petrol powertrain.

New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Jaguar puts C-X75 supercar on ice

Jaguar has reversed its plan to sell the C-X75 hybrid supercar, fearing the project could be a commercial failure unable to recoup its investment. ‘After a thorough reassessment of the market conditions, the company’s view is that the global economic landscape does not currently support the introduction of a supercar such as C-X75,’ said Adrian Hallmark, Jaguar global brand director. Together with project partner Williams F1, Jaguar has built five prototypes of the plug-in hybrid.