1956 56 Buick Special Century Hood Latch Catch on 2040-parts.com

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Audi TT Roadster

Following the launch of the new TT earlier this year comes its open sibling, the TT Roadster. Continuing to rebuke the trend for folding hard-tops despite even Mazda providing such an option on the MX-5, the TT Roadster perseveres with a cloth roof instead. Not only saving weight, this also means no visual mass protruding over the belt-line, though like its predecessor the roof adopts a more abrupt profile when raised than the fluidity of the coupe's profile.

Porsche 911 GT3 R Hybrid at the Nurburgring – Video

The Porsche 911 GT3 R Hybrid Nurburgring video below In February we reported that Porsche has developed the unthinkable – a hybrid 911. But this wasn’t a hybrid 911 with a bank of batteries and a fluffy-bunny conscience, but a rampant track 911 with a great big electro-magnetic flywheel and a KERS-like thump of an extra 160bhp – the Porsche 911 GT3 R Hybrid. The 911 GT3 R uses technology developed by Williams F1 and comprises of a pair of generators in the front wheels that shove energy to a composite flywheel (conveniently located next to the driver – not sure how well that would go down on a road0going version) which is the stored and can be thrown at the back wheels whenever the driver wants, in a way very similar to KERS.