1956 Buick Special Century Oem Grill Part No. 1169424 on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Chrysler unplugs Envi electric-vehicle division

Envi, the team of engineers charged with developing electric vehicles for Chrysler, has been disbanded. A spokesman told Reuters that development of electric cars will be integrated into the company's traditional structure. “Envi is absorbed into the normal vehicle-development program,” Chrysler spokesman Nick Cappa told the wire service.

MINI’s big Porsche competing PR shambles +video

The MINI-v-911 at Atlanta Track (click image to enlarge track map) So MINI threw down a challenge to Porsche. “Come Race us” they said. “No thanks”, said Porsche.