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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Bugatti Galibier - it’s the new Royale (2010): the first official photo

By Tim Pollard (two artist's impressions of blue car by R.Varicak/MotorForecast) First Official Pictures 15 July 2009 16:56 These are the first official glimpses of the new Bugatti Royale – the legendary limousine reinvented for the 21st century. Bugatti is readying the new Royale to celebrate the company’s centenary this autumn, where it will be shown to prospective customers on the eve of the 2009 Frankfurt motor show. We’ll be the first to admit that the original teaser photo, scanned from a VIP invite by an eagle-eyed CAR reader, doesn’t reveal too much of the new Bugatti Royale – but today a second image popped up on Pistonheads which we've reproduced here, revealing more of the Rapide.

Range Rover Evoque Autobiography Dynamic (2014) first official pictures

By Ollie Kew First Official Pictures 17 February 2014 07:21 This is the 281bhp Range Rover Evoque Autobiography Dynamic. That long-winded name might lull you into thinking this is just a new trim level, but not so fast. This Evoque, with its highly tuned turbocharged engine, upgraded brakes, and retuned chassis system, is the hot hatch of Evoques.