1957 Advertising For Mercury The Big M For '57 on 2040-parts.com

2014 Volvo XC60 upgraded by Heico Sportiv

Polestar isn't the only Volvo tuner out there, and it's about to face some stiff competition from Stuttgart's Heico Sportiv. If you're not familiar with the company, it offers performance and design upgrades for virtually every Volvo model of the last 20 years. Heico Sportiv took its offerings to the Essen Motor Show in Germany last month, an event often compared to SEMA.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Britain's low-carbon future

By Guy Bird Motoring Issues 25 March 2008 12:36 Higher purchase taxes for high emitters, ‘traffic-light style’ tax discs to indicate a vehicle’s environmental friendliness and mandatory dashboard-based driving efficiency technology are just three recommendations from a new report that looks set to inform Government policy for the next decade. Published on the same day as the Budget, the snappily titled King Review Of Low Carbon Cars Part Two (Recommendations For Action) was lost amid all the hoopla of new tax bands. But now we've had time to scrutinise it, we can assess the proposals that could affect your next car choice, from upfront purchase price to tax and running costs.