1957 Dodge Steering Wheel on 2040-parts.com

Fiat launches the Eco-Drive Challenge

The Fiat Eco-Drive Challenge. Launched in London this week by Jodie Kidd. But as we reported earlier today, Fiat are also getting in to the Eco-Car thing in a big way with their joint venture with BMW, which will see the relaunch of the Isetta and Topolino marques.

Peugeot & Citroen cut Electric Car prices

Peugeot Citroen EV Price Cut The prices of both the Citroen C-Zero and the Peugeot iOn have been cut by £6,939 and new contract hire deals have been added. We know that sales of electric cars (EV) are woeful, and that nothing more than a handful of private buyers have actually bought in to the dream that is an electric car future. With that in mind it’s no surprise that the enormous list price of the Citroen C-Zero EV and Peugeot iOn EV have been slashed by £6,939, bringing the price down to a still silly £26,216, although, at least for now, you can still get the taxpayer bribe of £5,000 bringing the price you pay down to £21,216.

Jaguar F-Type: ‘Desire’ the movie released

A part of that has seen Jaguar rope in Lana del Rey as a headline act for the launch and as the chanteuse on a new short film commissioned by Jaguar from Ridley Scott Associates to feature the F-Type in a dramatic role in a half-decent short film. Now, with the new F-Type finally in dealer showrooms in the UK, the pieces of the puzzle have come together and ‘Desire’ has premiered at the London Sundance Festival, and you can view it below. Starring the Ginger Etonian – better known as Damien Lewis and dressed by Burburrey (every penny helps) - Shannyn Sossamon and Jordi Mollà, Desire is a story of “real adventure; a story of betrayal, retribution, passion and greed.”  We hope that’s not meant to encapsulate the F-Type’s target customers.