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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Pirelli and Michelin score highest in J. D. Power satisfaction study

Pirelli's high- and ultra-high-performance tires scored highest in the sport segment of the 2010 J. D. Power and Associates tire customer-satisfaction study with an index score of 742.

Skoda Rapid SpaceBack arrives ahead of a Frankfurt debut

The Skoda Rapid Spaceback (pictured) is a new Rapid Hatch You’d expect something called SpaceBack to be a more commodious version of a standard car. But in the case of the new Skoda Rapid Spaceback, it’s not. In fact, the SpaceBack is a more conventional hatchback version of the Rapid Saloon Skoda revealed last year which wasn’t actually a saloon at all but a ‘liftback’.