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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

VW debuts Twin Up! Concept at Tokyo Motor Show

Volkswagen introduced the newest member of the XL1 family at the Tokyo Motor Show, the Twin Up! Essentially the plug-in hybrid version of the Up!, this four-seater concept car shares some of its drive system with the Volkswagen XL1 including its dual-clutch automatic transmission, diesel engine and electric motor. The Twin Up!

Umea Institute of Design degree show 2009

Masters students from Sweden's Umea Institute of Design recently exhibited their final-year projects at the university's annual degree show. Featuring the work of both graduating diploma students and those completing the first year of their MA in Transportation Design, this year's exhibition brought together a diverse range of themes, ranging from futuristic interpretations of existing brand DNA to new concepts in car production, usage and forms. These are the highlights.