1959 Buick Electra Invicta Lesabre Glove Box Door & Hinges 59 on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

British Grand Prix 2011: Paul di Resta stakes his claim

Ominous skies over Silverstone during qualifying Qualifying for the 2011 British Grand Prix was a wet event. After all, this is England in July. Lewis Hamilton continued to act like a child who doesn’t get his own way; it was apparently his team’s fault for putting the wrong tyres on his car that he ended up in 10th place on the grid.

Chrysler repays $7.6 billion in outstanding U.S., Canadian loans

Chrysler on Tuesday repaid $7.6 billion in loans to the U.S. and Canadian governments, nearly two years after the No. 3 automaker was rescued.