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GM may revive performance brands

General Motors Co. is studying whether to revive brands for performance vehicles to improve its image among go-fast car shoppers. At the Specialty Equipment Market Association trade show in Las Vegas last week, GM unveiled the Z-Spec Chevrolet Cruze, Volt and Spark cars, and two SS-badged Chevrolet Camaros.

Back to basics for VW, says Walter de Silva

By Adam Towler Motor Industry 25 June 2008 13:01 It was an odd place for an inside line into what future Volkswagens will look like, but when head of VW Group design Walter de Silva invited CAR to the old Fiat Lingotto factory in Turin - now a conference and shopping centre – we could hardly say no. De Silva described VW as being immersed in a 'process of defining their design language' which could be read as ‘we’re still sucking our designer thumbs to see what happens’. Audi, De Silva said, had already been through that process and its design DNA was ‘understood by everyone in the company, right down to the smallest details'.

BMW 1- and 3-series coupes to become 2- and 4-series

BMW is shaking up its badging strategy and will turn the next-gen 1-series and 3-series sporting derivatives into the 2-series and 4-series. Two-door Ones and Threes - the coupes and convertibles - will in future be rebadged as the BMW 2-series and BMW 4-series. Why exactly are they rebadging BMWs as 2-series and 4-series?