1960-1962 Ignition Switch Bulb Cover on 2040-parts.com

Ford asks Web-savvy Americans to test the Fiesta

Ford Motor Co. wants to use social networking sites such as Facebook to generate buzz for its new Fiesta subcompact. But it will rely on company outsiders to get the early word out.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Webinars: Autodesk Visualization

Autodesk's last Webinar in the recent four-part series, dubbed 'Visualization', is now available to view online for those who missed the live event. The Webinar's aim was to teach participants how its new visualization technology can enhance the design development process. It also showed how it helps to share designs with peers and looked at the different visualization technologies and where they fit into the process. Robin Oldroyd of Autodesk presented the Webinar and explained which tools are used at different stages of the design process. Oldroyd has strongly focused on Industrial design and visualization during his six-year stint at Autodesk, and has an in-depth of knowledge of solutions for creative design in Automotive, Transportation and consumer products.