1961 1962 Oldsmobile 88 Super 88 98 Series Nos Headlight Switch W/ Guide-matic on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

2012 Jaguar XF: New XF & XFR New York reveal

2012 Jaguar XF - the XF comes of age Update: We now also have video of the 2012 Jaguar XF and the 2012 XFR below. Exactly as expected, and with pretty much all the changes we predicted, Jaguar has launched the 2012 Jaguar XF and 2012 Jaguar XFR at the New York Motor Show. Probably best to start with the biggest news, certainly in terms of future sales, which is the arrival of the 2.2 litre Diesel XF, a move which should see sales of the already hugely successful XF double.

Ford 'video snack' makes technology more appetizing

Whether you opt for it or not, many cars sold today come loaded with technology. Some drivers are savvy and learn how to navigate many of the features right away; others drive for months or even years before they crack the code of their vehicle's capabilities. Ford's new video snack approach presents a palatable method of teaching new car owners all they want to know about their new vehicle.