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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Lotus planning Electric Car

I suppose it was inevitable that Lotus would not settle for simply supplying Tesla with the chassis for their electric car, and would look to jump on the bandwagon of electric cars (EV). Lotus CEO, Michael Kimberly, has told the Financial Times that Lotus is planning an electric car “sooner rather than later”, and went on to say that it will be an extended range battery vehicle. Extended range EVs (like the Chevy Volt) are probably the best option for a mainstream car at the moment, at least until you can buy hydrogen at the pumps other than in California.

Build your Mini Cooper Hardtop

We suspect that your initial inclination upon the discovery of a new model's configurator is to throw gobs and gobs of equipment at a car to see just how high the price will go. After all, that's what we tend to do. It's especially satisfying with German automakers — notably Porsche and BMW — who seem to have turned option pricing into something bordering on absurdist theatre.