1961-62 Corvette Borg Warner T-10 4 Speed Transmission High Nickel Close Ratio on 2040-parts.com

Ferrari plans to sell fewer cars in 2013

Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.' Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

RM prepares for first auction at former Kruse site

It's been a little less than a month since RM Auctions purchased Kruse's Auburn park and formed Auctions America by RM. Since then, the new RM subsidiary has been busy preparing for its first Auburn Fall Collector Car Auction, Sept. 1-5, a successor to Kruse's long-running Labor Day sale.