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Dream – Cars of the Future Since 1950
Fri, 28 Nov 2008The city of Turin has been celebrating as World Design Capital 2008 this year with a series of over 200 separate events and exhibitions. One of the highlights has been a series of three themed shows running throughout the year, entitled '20th Century', 'Speed' and 'Dream'; the final exhibition of this trilogy. Housed at the Giovanni Agnelli Espositione - the wonderful Nervi-designed hall on Corso Massimo D'Azeglio that used to host the Salone di Torino in the 1950s - 'Dream' is a fabulous exhibition but, regrettably, one that hasn't been well publicized outside of Turin city.
Mercedes-Benz backs Smart with ads, deals
Tue, 12 Jul 2011Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.
The future for Renault in F1 in 2011 and beyond
Thu, 09 Dec 2010Renault today announces its new sporting division, Renault SportF1. Renault SportF1 will monopolise 25% of the grid by supply three teams engines and technology for 2011. Renault Sport F1 was formed after Renault decided to sell its minority stake in the Renault F1 team to Genii Capita who they will continue to provide technical and engineering expertise to.