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Volvo XC60 – Star of New Moon

The Volvo XC60 stars in 'New Moon' Product placement can work with cars in big films. Just look at what the original James Bond films did for Aston Martin, from the DB5 in Goldfinger to the DBS in Casino Royale. Then there’s the Mustang in Bullet, the VW Beetle in the Herbie films, and let’s not forget the Mini in the Italian Job.

Seat opens new Global Design Center

Seat has opened its new Global Design Center, located within the Technical Center close to its manufacturing operations in Martorell, near Barcelona. A week of opening celebrations culminated with an event on Nov 8 for designers from the fields of architecture, fashion, industry, advertising, communication, art and photography, as well as specialised design media. More than 130 attendees were able to stroll around the Seat Design Center facilities in an informal and relaxed atmosphere.

Exotics get sideways at Monticello's 'Drift With the Supercars'

Monticello Motor Club president Ari Straus and his PR guy, Roger Garbow, were brainstorming in early October and came up with what initially sounded like a crazy idea: Bring a bunch of supercars to the track for a day of drifting. "Beer was involved," says Garbow, in an attempt to rationalize the insanity of the concept. The next day, the two decided it was still a crazy idea.