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Audi A7 Concept leaks out

Audi has put out a car to fill just about every niche there is, and very successfully too, over the last few years. But it has rarely been an innovator, preferring to see how the water is before jumping in. The Audi Q7 and the Audi Q5 are good examples of this – late to the party but going to the top of the tree in no time.

Design Services: Ficosa International

In the hierarchy of car design the exterior of a powerful sports car is usually regarded as the highest level whilst the design of some of the smaller functional components tends to sit at the bottom. But even for companies not obviously dependant on sexy curves to help them make money, design is increasingly being recognised as a critical ingredient for commercial success. Whilst most large suppliers have grown their design capability over the last decade, few have truly embraced the potential of having a focus on Design within their corporate strategy.

Bentley & Audi to share new V8 – the end of the W12?

The Bentley Continental GT V8 will share an engine with Audi When we reported on the reveal of the new 2011 Bentley Continental GT, we noted that Bentley had plans to launch a V8 version  of the Conti sometime next year. What we didn’t get was too much information from Bentley on the new V8, except the little nugget that the V8 going in to the Bentley would be Audi sourced. Which makes sense.