1962-66 Ford Galaxie 500 Xl Rear View Mirror C2ab-17698-a Mercury Fomoco Nice! on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Bentley's posh leather child seat

Bentley has launched a new collection of accessories to compliment its cars, all of which apparently highlight the company’s 'design and craftsmanship skills'. From child seats to torches, the range is designed to make the life of your average Bentley owner just that little bit more comfortable. Perhaps, but having spent £150,000 on 200mph of GT pleasure, you are unlikely to fit a Halfords booster seat. The hand-stitched child seat - for 'the company’s smallest enthusiasts' - is made to match mum or dad's car with the same leather and piping, and can feature the child's name embroidered on the back beneath the Bentley wings, if Sir or Madam wishes.

Whipped sets the stage for TV car carnage

There is no shortage of car carnage videos on the Internet. Now, Speed TV thinks it can translate that to your home with Whipped. Consider it the automotive equivalent of ABC's Wipeout show, where contestants will compete in four automotive-obstacle-course challenges.