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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Lazzarini Design creates Ferrari-powered Fiat 500

If you saw the Fiat Abarth 659 Tributo Maserati car and thought to yourself, “That's just not enough razzle-dazzle,” then maybe this will strike your speed-seeking fancy. It's a Fiat 500 powered by one of the best engines in the world—the 4.5-liter V8 from the Ferrari Italia. Lazzarini Design came up with the concept, and the company says it's waiting for an investor with $550,000 burning a hole in his or her pocket to give building one a shot.

2009 Alfa Romeo MiTo Review

Cars UK [rating:4.0] The new Alfa Romeo MiTo Alfas have always had a certain something. Many would call it soul, and that’s probably a good description. There is so much that brings joy to a car lover in an Alfa.