1962 Oldsmobile Starfire Gas Fuel Accelerator Pedal Oem on 2040-parts.com

Autoweek, Hagerty preview Barrett-Jackson

Barrett-Jackson isn’t just about American muscle cars. In the video above, our own associate editor and newly minted K-car owner, Graham “Kozy” Kozak joins with Hagerty’s classic-car experts, Dave Kinney and Rob Sass, to check out a selection of cars that will soon be under the bright lights of the Barrett-Jackson auction block. Watch as Kozak tries to keep his cool while ogling a Crosley and then totally disses a fakey-doo flaubach.

Google Car (self) drives into the future [w/video]

After years of speculation, Google finally announced its Google Car autonomous vehicle at the Recode Code Conference in Palos Verdes, CA yesterday. Google CEO Sergey Brin unveiled the company's new two-seat, driverless vehicle at the software conference, underlining the company's aim of drastically reducing road deaths and injuries caused by human error, particularly by distracted drivers. "We're now exploring what fully self-driving vehicles would look like by building some prototypes; they'll be designed to operate safely and autonomously without requiring human intervention," said Brin.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?