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Jaguar, BMW and Mercedes make the Superbrands Top Ten 2012 list

Jaguar, BMW and Mercedes make the Superbrands Top 10 Jaguar, BMW and Mercedes-Benz have all made it in to the UK Superbrands top ten list for 2012, the only car makers in the top 20. They say perception of a brand is more important for sales than substance; and there’s some truth to that. So Jaguar, BMW and Mercedes-Benz should be suitably chuffed to be the only car brands to make it in to the Superbrands Top Ten list of consumer brands for 2012.

Driven: BMW i8

When BMW unveiled the Vision EfficientDynamics concept at the 2009 Frankfurt motor show, we wrote: "for our money, it's the first time a major carmaker has really attempted to communicate ‘green' technology in an aesthetic sense." Fast-forward five years and we've swapped the show halls of the IAA for a beauty spot on the north-west coast of Scotland. And, while the car's name has changed to i8, our sentiment towards this genre- and era-defining car remains. Admittedly the production car's design execution hasn't received the universal praise of its concept forebears, but, on a remote outpost of the British Isles, a Protonic Blue i8 couldn't look more exotic.

New Jaguar XJ illegal in the USA

Jaguar's innovative dual-view screen will be illegal in the US It would be horrifying for Jaguar to discover that they’d built a glorious car like the new Jaguar XJ, only to find they’d dropped a huge clanger by making it an illegal road car in the US. It’s not that bad, but Ian Callum – Jaguar’s design guru – has confessed that the dual-view screen in the new XJ is actually not legal in the US. Whoops.