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Jaguar ramps up free maintenance program on 2011 models

Jaguar North America, seeking to dispel lingering image problems and quell concerns about repair costs, is launching a free scheduled maintenance program for all 2011 models. The Jaguar Platinum Coverage program is a 5-year/50,000 mile new vehicle warranty with free scheduled maintenance, no-cost replacement of major wear-and-tear parts and 24/7 roadside assistance. Unlike Jaguar's previous free maintenance program, there is no cost for oil changes, filters, brake pads, brake discs, brake fluids and wiper blade inserts.

New concepts to be revealed at Pebble Beach

The international auto show in Frankfurt is but a few weeks away, yet for important new cars in the American market there's further proof that traditional auto shows such as Detroit are being shunned as launch venues in favor of more exclusive and pretigious events. That's because Cadillac, Infiniti, Lexus, Lotus and possibly a few others are set to reveal new production and concept cars at the Pebble Beach Concours d'Elegance later this week. Lexus is set to unveil its production GS350 (previewed by the Lf-Gh concept in New York earlier this year), the fourth generation of its luxury sports sedan, on August 18, while Cadillac's 2013 ATS will also be revealed.

Ford uses football to draw buyers

Ford Motor Co. will use football and the Web to try to convince a new set of consumers that the Taurus is not the stodgy car they remember. Ads for the re-engineered and restyled 2010 Taurus begin next week.