1963 Chevrolet Truck "10" Front Fender Side Emblems, Pr. W/fasteners on 2040-parts.com

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Chevy Volt production stopped as sales falter

Chevy Volt production halted General Motors has announced that they’re halting production of the range-extender Chevrolet Volt as sales falter. The Chevy Volt is General Motors’ car of the future (and sister car to the Vauxhall Ampera) with a range extender engine and the ability to run on a plug-in charge. And GM proclaimed it as the future of the company and did everything they could to keep costs in check.