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Rolls-Royce gets Personal at 2010 Paris show

Cars like the Fiat 500 and Mini may be available with pick ’n mix customisation options, but those are mere bolt-on Mr Potatohead additions compared to the kaleidoscopic wizardry available to Roller owners. Showcasing its ‘personalization programme’ (personalization with a ‘z’ for the Americans, programme with an ‘mme’ for us stick-in-the-muds) at the 2010 Paris motor show, Rolls-Royce has served up five bespoke examples of its current range. Heavens, no.

AAA to deploy fast-charging trucks for stranded EV drivers

The American Automobile Association plans to use fast-charging trucks to help electric-vehicle drivers who get stranded when their car battery runs out. AAA will begin testing the trucks starting in August, the group told Bloomberg. At first, there will be six "mobile charging units" stationed in California, Oregon, Washington, Florida, Tennessee and Georgia.

Chrysler in crisis

By Liz Turner, in the US Motor Industry 02 March 2007 04:28 The trouble with Chrysler: the background In 1996 when Chrysler opened its $1.1bn headquarters in Auburn Hills, 30 miles north of Detroit, executives joked that if things didn’t work out, they could always sell it as a shopping mall. Following DaimlerChrysler’s annual press conference on 14 February, local realtors are, no doubt, sneaking in to take measurements. Chrysler Group announced a staggering operating loss of $1.5 billion for 2006, and in the subsequent question time, DaimlerChrysler’s CEO Dieter Zetsche said the company ‘will examine far-reaching strategic options with partners’.