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McLaren F1 designer signs on with Florida start-up

A small Florida company with hopes of making green performance cars has landed a big name. Rivian Automotive said this week that it has signed on Peter Stevens--the designer of the McLaren F1--as its director of design. It hopes to bring its first car to market in 2013 and launch more in 2014.

Survey Finds Almost A Third Of Drivers 'Nod Off At Wheel'

ROAD safety charity Brake and insurance company Direct Line have uncovered a worrying number of drivers have admitted to nodding off when behind the wheel. Of the 1,000 drivers sampled, almost a third admitted to momentarily nodding off while seven percent claimed they had actually fallen asleep while driving. Also, 49 percent of the drivers surveyed said they had driven after less than five hours of sleep.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.