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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Toyota FT-Bh Hybrid Concept: Teaser photos and video

Toyota tease the FT-Bh Concept ahead of Geneva The Toyota FT-Bh Hybrid Concept is a concept for an affordable City Car Hybrid. Heading for a debut at Geneva, we have teaser photos and video. We had the first news of the Toyota FT-Bh Hybrid Concept a few weeks ago when we reported on Toyota’s debuts at the Geneva Motor Show.

Ferrari looks at layoffs, cuts back production

We guess it's not all GTOs and 458 Italias. The word out of Italy is that Ferrari is looking at cutting production and eliminating 9 percent of its workers after sister company Maserati cut engine orders. Ferrari made only about 4,500 engines for Maserati last year, compared with nearly 9,000 in 2008.