1965-1967 Cadillac Single Exhaust System, 304 Stainless With Resonator on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Citroen DS4 Racing – is it a 256bhp Hybrid?

Are Citroen about to reveal a DS4 Racing Hybrid? Citroen look set to reveal the Citroen DS4 R tomorrow, and are promising a 256bhp car. Will this be a sporty DS4 hybrid?

Lotus Hybrid – the Lotus Evora 414E – at Geneva

The only photo we have of the Lotus Evora 414E Hybrid Last year we reported on a range extender engine developed by Lotus for use in hybrid cars. The range extender engine was part of a joint project between Lotus, Jaguar, MIRA and Caparo in conjunction with the Technology Strategy Board and was designed to provide charge – rather than drive – for hybrid cars. A solution that seems far more elegant than the current Prius-type setups.