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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Rolls Royce Ghost EWB launched +video

Rolls Royce Ghost EWB - a Chinese launch Really, you wouldn’t expect Rolls Royce to release something as common as a long wheelbase Ghost, would you? No, this Ghost is an extended wheelbase Ghost – the Rolls Royce Ghost EWB. When we reported back in December that the LWB Ghost was getting close – and the Ghost DHC and Ghost Coupe, for that matter – we’d half expected Rolls Royce might get a shake on and take the Ghost EWB to Geneva.

MotorExpo London 2009 – a quick look

Merceeds Benz E Class is just one of the exhibitors at London' MotorExpo 2009 So it looks like, with a few exceptions such as the Geneva Motor Show, we will have to make do with ‘Boutique’ style shows. But at least they’re usually free and you do get pretty good access to the cars. And this week sees MotorExpo open for business in London’s Canary Wharf, with a reasonably impressive range of manufacturers showing up to display their latest wares, and a smattering of UK debuts to boot.