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“Where is the sustainable vehicle design?”

The notion of a 'new paradigm in car design' was a theme running through talks by five panelists at London's Royal College of Art last week, who debated "Seriously now, where is the sustainable vehicle design?" Despite disparate backgrounds, there was broad agreement that a truly sustainable form of personal transportation is unlikely to come from an established automotive firm any time soon. Panelist Rob Holdway of Giraffe Innovation was most vocal in his approach to the subject, saying "Frankly, I think the car is unacceptable - we hear a lot about the sustainable car, but I don't think there is such a thing as a sustainable car". The audience - made up mainly of RCA students - also heard from Nico Sergent of Riversimple about how the company's seven-point business model, and its open source strategy, incentivized the company to build a truly sustainable car and mobility package that the current auto model simply doesn't allow.

Audi SQ5 TDI arrives at Le Mans

The Audi SQ5 TDI – a 309bhp diesel Q5 – is revealed at Le Mans as the first Audi S model with a diesel engine. It’s quite appropriate that the first diesel S Model from Audi has arrived at Le Mans in the shape of the Audi SQ5 TDI, where Audi are expected to dominate in diesel-engined cars. It also shows that Audi are aware that powerful diesel compact SUVs are a must have in today’s car market, and they’ve got in first with a proper barn-storming diesel Q5 before a Range Rover Evoque Sport with perhaps the 3.0 litre V6 diesel or a BMW X3 M40d arrives.

Jeep hides ad in 'Saturday Night Live' skit, sort of

Jeep did something over the weekend that we've never seen before -- probably because we're too young. It didn't place its product in a show, which has become more and more common. “We can take my Prius, it has navigation!” And it didn't quite make a commercial spot, in the traditional sense, at least.