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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

New Honda CR-V arrives – again

The 2013 Honda CR-V has been revealed ahead of a launch in to the UK market in October after a Paris Motor Show debut. Regular readers may realise that this isn’t the first time we’ve announced the arrival of the new Honda CR-V. Back in March we revealed the new Honda CR-V was on the way to the Genev Motor Show before launching in the UK in September.

Subaru BRZ-STI concept

Subaru is poised to unveil the BRZ-STI concept at the at the LA auto show later this month. A concept version of the all-new rear-wheel drive compact sports car jointly developed with Toyota, the lightweight BRZ shares most of its mechanical components with the Toyota FT-86 concept, which made its first public appearance at the 2009 Tokyo motor show. A world away from Subaru's ‘Sports Car Architecture' concept that has made the rounds at the past few motor shows, the BRZ's design is remarkably similar to that of the FT-86.