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Volkswagen UK’s dealer showrooms get a revamp
Tue, 23 Apr 2013It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.
Ford Start concept (w/ Gallery)
Mon, 26 Apr 2010Ford unveiled the Start concept at Auto China last week. Designed at Ford's California-based Strategic Concept Group under the direction of Freeman Thomas, the concept demonstrates that a compact car can also be pragmatic and functional. "I'm an enthusiast of minimalism but it should not be cold," Thomas said of the design when we met him in Beijing.
Chevrolet Orlando (2011) first official pictures
Wed, 25 Aug 2010This is the face of Chevrolet's new Orlando, a seven-seat MPV which will take on the likes of Ford's S-Max and the Mazda 5. The Orlando is based on GM's Delta platform which has already given birth to the latest Vauxhall Astra, and of course, Chevrolet's own Cruze. Not this time.