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Very Graphic: Ford reveals vinyl cladding for Mustang and F-150

Looking to wrap your ride in a new identity? Ford is offering custom vinyl graphics for two of its spotlight vehicles--the Mustang and the F-150. They graphics are available through www.fordcustomgraphics.com, and nearly 50 designs will be sold to visually enhance each of the Blue Oval icons.

General Motors to keep green car technology in house

For the first time in its 100-year history, General Motors plans to design, develop and manufacture electric motors for its growing array of gasoline-electric hybrids and electric vehicles. The electric motors used in GM's current lineup of hybrids are made to GM specifications by outside vendors. GM wants to bring the design and manufacturing in-house to save money and to apply its own technology to boost performance, lower weight and reduce power consumption, said Larry Nitz, GM's chief hybrid powertrain engineer.

For new CAFE rules, automakers place high-stakes tech bets

Game-changing 2015 fuel economy rules are forcing vehicle development teams to make high-stakes bets on expensive technologies--bets that will separate the winners from the also-rans. Not only do federal rules target a 2015 fleet average of 35.5 mpg, up from the current 27.5 mpg for cars and 23.1 mpg for light trucks; they force automakers to bet on different technology packages for each vehicle segment. Companies that do best at mixing technologies while keeping down costs will have an advantage when buyers wince at higher stickers.