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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

GM launches test program in California selling cars on eBay

General Motors and eBay are partnering for a four-week selling spree in California. Chevrolet, Buick, GMC and Pontiac dealers in the Sunshine State will sell up to 20,000 cars on gm.ebay.com from Aug. 11 to Sept.

Chrysler's product plan: Tweaks, then tidal wave

Chrysler Group's product renaissance is a drama in two acts. First, the company is breathing new life into its existing lineup. Highlights include the redesigned 2011 Jeep Grand Cherokee, which the automaker started shipping to dealerships in early July, and the re-engineered and restyled Chrysler 300 and Dodge Charger rear-drive sedans, both coming in the first quarter of 2011.