1969-1976 Corvette Female Hood Latch Lh on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Underground Racing Lamborghini cracks 250 mph--watch the video

Earlier this year, we told you about Underground Racing, a shop in Charlotte, N.C., that makes a business out of upgrading Lamborghinis with twin turbochargers to boost engine output to more than 1,000 hp. Now, a Lamborghini Gallardo Superleggera upfitted by Underground Racing cracked the 250-mph mark at the Texas Mile event. Car owner Richard Holt made the 250.1-mph run in late March, but video was posted just this week.

One lap of the Web: A drive with Magnus and drifting an Jag XJ220

Unkempt Porsche trend-maker Magnus Walker's brand of customized 911 has the world buzzing. If the magazine covers and documentaries aren't enough, consider that one of his builds just sold for $302,000 at Gooding's Monterey Sale -- against a high estimate of $150,000. Pretty steep for a customized 911.