1969 Camaro 6 Hole Carbon Fiber Dash Panel Without Heater / Ac Cut-out on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

2016 Subaru WRX STI will get the WRX Concept’s looks

The next Subaru WRX STI should look a lot like the WRX Concept (above) Subaru fans were delighted that the new Subaru WRX STI – revealed at the Detroit Auto Show in January – was actually going to make it to the UK, and at a price that isn’t too barking at £29k. But the joy that the new Scooby was heading for Subaru’s UK showrooms was tempered somewhat by its looks, looks that owed far more to the last generation WRX STI than the stunning Subaru WRX Concept we saw at the Frankfurt Motor Show last year. The WRX Concept was everything we hoped the Scooby could be, with form being allowed to come to the fore rather than being a result of function, and making the WRX far more appealing.

Mercedes wants to help you fall asleep at the wheel

Mercedes Attention Assist will soon get help from Mercedes Active Comfort Mercedes are working on an Active Comfort System to help fatigued drivers take a power nap with aromas and massage inducing sleep. The Mercedes Attention Assist is designed to warn drivers when their driving is becoming a bit erratic as they get tired and lose concentration, with its little coffee cup symbol now proliferating across instrument panels on Mercedes cars. But what if you’re one of those poor unfortunate souls who can’t just pull over and go to sleep for 20 minutes for a quick power nap to recharge your batteries?