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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

One Lap of the Web: Ferrari goulash and Abarth gnocchi

-- South Korea's automotive legacy may not be as rich as, say, Czechoslovakia's, but don't tell collector Baek Joong-gil that. Not to his face, anyway. He might be behind the wheel of one of his five hundred cars, which includes such rarities as the Kia T-600 (Kia's first car, built under license from Mazda in 1963); the Cadillac Fleetwood of former president Park Chung-hee; and Korea's oldest fire truck.

Volkwagen XL1 makes US debut

The Volkswagen XL1 hyper fuel-efficient vehicle debuted in Chattanooga, Tenn. on Thursday at the 23rd Annual Society of Environmental Journalists Conference. At first we wondered why we weren’t invited, and then we realized it was because of our proclivities for V8s and turning rubber into smoke.