1969 Mercury Fullsize Optic Lens Right Hand Nos New Old Stock C9my-13208-c on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

GM reveals new 4.3-liter V6 EcoTec3 truck engine specs and details

The Motor City truck wars are hotter than ever with Ford, Ram and GM each recently revamping their pickup lineup. The most recent contender: GM's redesigned Chevrolet Silverado and GMC Sierra. In addition to new exterior designs, a new engine -- the 4.3-liter EcoTec3 V6 -- will be available to complement V8 options.

Volkswagen to buy 42 percent of Porsche, full merger planned

Volkswagen will buy 42 percent of Porsche's sports-car business en route to a full merger by the end of 2011, the companies announced Thursday. VW will pay $4.7 billion for its initial stake in Porsche. It positions the new company to have 10 brands and global sales of 6.4 million, and Volkswagen CEO Martin Winterkorn is likely to lead the entity.