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Lamborghini Egoista concept

To celebrate the 50th birthday of Sant'Agata's most famous export, Volkswagen Group Design Director Walter de Silva led a team in the creation of the wild Lamborghini Egoista concept. "I am very attached to this Italian brand, being an Italian myself," said de Silva at its unveiling. "I wanted to pay homage to and think up a vehicle to underline the fact that Lamborghinis have always been made with passion, and with the heart more than the head." This single-seat, V10-powered sportscar – with Alessandro Dambrisio responsible for its exterior design and Stefan Sielaff its interior – is an extreme interpretation of the faceted aesthetic introduced by the 2007 Reventón and last seen on the Veneno shown earlier this year at the Geneva motor show.

Design Contest: NDA wins 2009 LA Design Challenge

A future where environmentalists and car enthusiasts - not to mention sober-minded adults and thrill-seeking young people - all coexist in harmony just might be possible with Nissan's V2G concept vehicle. The hypothetical design study, which runs on a futuristic grid of electric roadways but can also be customized for 'off grid' joy riding, won the 2009 LA Auto Show Design Challenge for the way it embodies this year's 'Youthmobile 2030' theme. The focus was to create vehicles that would appeal to a generation of young drivers raised on cell phones and social media.

Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.