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Scots Take Most Pride In Keeping Cars Clean

A TELL-ALL survey of over 1,000 motorists across the country has revealed a North/South divide between the drivers of Great Britain when it comes to car hygiene. The poll conducted by IMO Car Wash Group discovered that people in the south of the country are the dirty rascals of Great Britain, with just 45 percent cleaning a car at least once a month. On the other hand, the Scottish shone through as the cleanest motorists, with 60 percent washing their car at least once a month.

GM's ad spending nearly doubled in first half, Nielsen says

General Motors Co. nearly doubled its advertising spending in the first half of this year, leading a rebounding auto industry's marketing push, ad-monitoring company Nielsen Co. said.

Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.